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How Ford’s Electric F-150 Pickup Truck Will Cut Carbon Pollution

The most highly anticipated EV is about to hit the U.S. market — and raise the stakes for automakers' efforts to cut emissions

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Photographer: Illustration: Quentin Gomzé
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As the top-selling model line in the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem. The lineup, led by the F-150, generates more than $40 billion in annual revenue. Only one other U.S. product—Apple Inc.’s iPhone—tops F-Series sales.

Given this, Ford’s decision to electrify the F-150 stands as one of the boldest strategic decisions in 21st century business. An electric F-150, more than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition.