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Swatch Omega Tie-Up Adds Sneaker-Drop Hype to Staid Watch World

  • MoonSwatch collaboration quickly sold out at Swatch boutiques
  • Brand collaborations are novelty in staid world of watchmaking
Omega’s Speedmaster Professional, left, and MoonSwatch. 
Omega’s Speedmaster Professional, left, and MoonSwatch. Source: Omega, Swatch

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Among the top things that infuriate watch aficionados: replicas, fashion timepieces and battery-powered movements.