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Europe’s Mall Giant Pivots to Social Network for Covid Recovery

  • Unibail-Rodamco-Westfield is turning to advertising for boost
  • Firm expects to net rental income to recover in 2024
Shoppers travel on escalators inside the Les Halles shopping center, operated by Unibail-Rodamco-Westfield, in Paris, France.

Shoppers travel on escalators inside the Les Halles shopping center, operated by Unibail-Rodamco-Westfield, in Paris, France.

Photographer: Anita Pouchard Serra/Bloomberg

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Europe’s biggest mall landlord plans to turn half a billion shoppers into a huge new advertising audience.