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Nielsen to Go Private in Deal Valuing TV-Ratings Company at $16 Billion

  • $16 billion deal follows calls for Nielsen to improve services
  • Activist investor Elliott first pushed for a sale in 2019
Founded in 1923 as a market measuring firm, New York-based Nielsen Holdings Plc provides audience data services to many of the media industry’s premier networks. Led by Chief Executive Officer David Kenny, the company has vied with mixed results to adapt to the growth of streaming in the past decade.

Founded in 1923 as a market measuring firm, New York-based Nielsen Holdings Plc provides audience data services to many of the media industry’s premier networks. Led by Chief Executive Officer David Kenny, the company has vied with mixed results to adapt to the growth of streaming in the past decade.

Photographer: Paul Miller/Bloomberg
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Nielsen Holdings Plc has agreed to be acquired by a consortium including Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management, and Brookfield Asset Management Inc.

The take-private deal values Nielsen, the television-ratings gold standard since the 1950s, at about $16 billion including debt, according to a statement Tuesday. The offer is all cash.