Skip to content

WWE Signs Deal With Fanatics for E-Commerce, Collectibles

WWE Announces Matches With Tyson Fury And Cain Velasquez At Crown Jewel Event

Photographer: Ethan Miller/Getty Images 

World Wrestling Entertainment Inc. and Fanatics Inc. have signed a long-term deal for e-commerce, licensed merchandise and collectibles.

Fanatics is getting rights to design, manufacture and distribute WWE products such as T-shirts and caps and will debut a new online WWE store for later this year. The Fanatics collectibles division will also get permission for WWE trading cards once the current deal expires. Financial terms weren’t disclosed.