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Low-Priced Omega Speedmaster Prompts Global Swatch Store Chaos

  • Thousands of shoppers line up for new Omega-branded Swatch
  • Stores in Switzerland quickly sold out of new watches
Queues at a Swatch store in Geneva, on March 26. 

Queues at a Swatch store in Geneva, on March 26. 

Photographer: Andy Hoffman/Bloomberg

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Swatch stores across the globe were mobbed Saturday as customers lined up to buy a new, low-priced version of the Omega Speedmaster watch selling for about $260.