Skip to content

Musk and Zuckerberg Fail to Make Cut in ‘High Character’ CEO ETF

  • Fund launching Thursday scores companies based on their leader
  • Apple and Microsoft are included while Tesla and Meta are not
Mark Zuckerberg and Elon Musk
Mark Zuckerberg and Elon MuskSource: Bloomberg

A new exchange-traded fund is tapping into America’s love affair with strong corporate leaders -- while leaving out two of its most famous tech pioneers. 

The Return on Character ETF (ticker ROCI), launching Thursday, seeks capital appreciation by targeting the stocks of businesses led by “high character” chief executive officers, according to a regulatory filing. The actively managed strategy uses a model based on “integrity, responsibility, forgiveness, and compassion,” manager ROC Investments LLC said in a release.