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Zelenskiy’s Virtual World Tour Proves a New Weapon in Russia War

  • Inspiration and guilt is his formula to spur allies to do more
  • Ukraine president granted rare honor 10 times within one month
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WATCH: Zelenskiy expects “serious steps” from NATO, the EU and G-7 after their summits Thursday.war.Source: Quicktake by Bloomberg
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As a professional comedian until three years ago, Volodymyr Zelenskiy knows to tailor his material for different audiences. As president of a nation at war, he’s deployed that skill to great effect on a virtual world tour, inspiring and shaming in equal measure.

Beamed onto giant screens in the National Diet of Japan and, later, France’s National Assembly on Wednesday, Zelenskiy invited legislators to connect with Ukraine’s plight by playing to their own history and self-image, just as he has now done at least ten times since Russia invaded Ukraine exactly a month ago.