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Signet Jewelers Says Weddings Will Hit a 40-Year High This Year

  • Kay, Zales owner sees marriage boom driving market-share gains
  • CEO doesn’t expect supply woes despite ban on Russian diamonds
Bloomberg business news
Signet Jewelers Stops Buying Russian Gems

The owner of Kay Jewelers and Zales expects to further expand its market share this year, in part on the largest number of weddings in 40 years as pandemic-delayed couples rush to the altar.

“Weddings are back,” Signet Jewelers Ltd. Chief Executive Officer Gina Drosos told analysts during an earnings call Thursday. The company bases its matrimonial outlook on internal research and data on bookings at venues. Signet has an estimated 30% of the bridal jewelry market in the U.S.