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More Americans Are Drinking Coffee Daily as Workforce Swells

  • Adults over 40 drive a coffee recovery as they go back to jobs
  • Home coffee drinking sees renaissance as a way to save money

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Coffee is getting a boost in the U.S., the world’s biggest consumer, helped by the country’s historically tight labor market.

After a lull during the pandemic, 66% of the U.S. are now drinking coffee daily, the most in about five years, according to a National Coffee Association survey. Driving the gains are coffee lovers age 40 and up who are rejoining the labor force and need the caffeine. By comparison, just 58% of Americans were daily coffee drinkers in 2021 and 63% in 2020.