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Dealers Are Marking-Up EVs, Too

And that’s not necessarily a bad thing.

Ford Mustang Mach-E
Ford Mustang Mach-EPhotographer: Patrick T. Fallon/Bloomberg
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A few weeks ago I went online to peruse the local inventory for Hyundai’s Ioniq 5. I lease an older, less exciting Ioniq electric vehicle and ads for the new model had me wondering if maybe it was time to “evolve my journey.” As anybody who has tried to shop online for a car knows, it’s next to impossible to get real price information without going into a dealership. So I was surprised to find that at least one website for a dealer near my home in New Jersey was openly marking up the Ioniq 5s on its lot by $5,000, bringing the price on most to more than $50,000.