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Vanguard Is Grabbing Flows in $6.8 Trillion ETF World

  • Bogle-founded firm grabs outsize inflows while lagging in fees
  • Small issuers go active and niche to survive low-cost giant

Every year over the past two decades, in the good times and the bad, there’s been one sure-fire trend in Wall Street money management: Vanguard tightens its grip on the ETF market.

But now the John Bogle-founded giant is squeezing the $6.8 trillion industry harder than ever, by ramping up the fee war across a line-up of funds that is already raking in most of the billions flowing into the market.