YouTube is reaching out to podcasters and podcast networks, offering “grants” of up to $300,000 to entice them to create video versions of their shows, according to people with knowledge of the matter.
The company is extending offers of $50,000 to individual shows and $200,000 and $300,000 to podcast networks, according to the people, who asked not to be identified because the matter is private. The money could help producers create filmed versions of their episodes or make other kinds of videos.
