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YouTube Offers Up to $300,000 to Get Podcasters to Make Videos

  • Funds can be used to film episodes or create other content
  • Move follows the naming of Kai Chuk to lead podcast efforts
YouTube's TV-Based Views Skyrocket, Paving Way For Ad Push
Photographer: Gabby Jones/Bloomberg

YouTube is reaching out to podcasters and podcast networks, offering “grants” of up to $300,000 to entice them to create video versions of their shows, according to people with knowledge of the matter.

The company is extending offers of $50,000 to individual shows and $200,000 and $300,000 to podcast networks, according to the people, who asked not to be identified because the matter is private. The money could help producers create filmed versions of their episodes or make other kinds of videos.