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Tech Giants Stage Their First All-Out Brawl in the Metaverse

Everyone from Microsoft and Meta to Apple and Google will battle it out in the augmented- and virtual-reality space.
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Illustration: George Wylesol

The metaverse, as Microsoft Corp. and Facebook parent Meta Platforms Inc. would have us call it, raises a remarkable prospect: For the first time, all of the technology giants are going to compete over the same turf.

One reason for the runaway success of Amazon.com, Apple, Meta, Microsoft, and Google parent Alphabet is that they’ve managed to avoid destructive battles with one another. Sure, Apple Inc. and Google compete in mobile operating systems, but the iPhone maker continues to dominate the premium smartphone market, where it generates most of its profit. The cloud computing business is big enough to enrich both Amazon and Microsoft, as is online advertising for Google and Facebook.