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Target Dangles Starting Pay of Up to $24 an Hour to Lure Workers

An employee adjusts a display of winter boots at a Target store in Chicago.

An employee adjusts a display of winter boots at a Target store in Chicago.

Photographer: Daniel Acker/Bloomberg

Target Corp. plans to spend an extra $300 million on wages and benefits this year as the competition for labor heats up. 

While the lowest starting wage of $15 an hour won’t change, pay for new employees will range as high as $24 an hour depending on the job and the local market, Target said in a statement Monday. In addition, the retailer is expanding eligibility for health-care plans and speeding access to benefits.