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Discovery’s CEO Eyes Free Option as Streaming Strategy Takes Shape

  • Zaslav: Goal is to reach ‘everybody;’ many won’t pay for TV
  • Discovery shares fall after earnings miss analysts’ forecast
David Zaslav
David ZaslavPhotographer: Patrick T. Fallon/Bloomberg

With his company set to merge with WarnerMedia, David Zaslav added a new wrinkle to the combined company’s streaming strategy: a free option.

Discovery Inc.’s chief executive officer said the merged company, to be called Warner Bros. Discovery, would eventually offer a single streaming service with three “funnels.” The most expensive tier would be commercial free, a less expensive tier would include some commercials, and a third tier would be free and come with different programming.