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Kanye West’s Collaboration With Balenciaga Is Gap’s Second Chance at Luxury

  • Apparel giant wants in on exploding streetwear market
  • First eight items to drop include denim jacket, hoodie
Kanye West

Kanye West

Photographer: Jean-Baptiste Lacroix/AFP via Getty Images

Gap Inc. released its first collection on Wednesday of Yeezy streetwear from its collaboration with fashion house Balenciaga, marking the company’s second foray into high fashion.

It’s the latest drop from Yeezy, the apparel business of Kanye West, now known as Ye, with eight items available on YeezyGap.com and Farfetch.com. First announced Jan. 7, the collection includes a denim jacket, hooded sweatshirts, T-shirts and fitted sweatpants. Prices range from $120 to $440. It marks Gap’s return to the luxury market since agreeing to sell its Intermix designer clothing business to a private equity firm last year.