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Volkswagen Plans IPO of Porsche to Ignite EV Shift Momentum

  • IPO could value brand at $96 billion: Bloomberg Intelligence
  • Global carmakers embark on sweeping overhauls in tech shift
A Porsche 911 luxury automobile in the service garage at a Porsche SE showroom in Dortmund, Germany.

A Porsche 911 luxury automobile in the service garage at a Porsche SE showroom in Dortmund, Germany.

Photographer: Wolfram Schroll/Bloomberg
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Volkswagen AG is preparing an initial public offering of Porsche, seeking a listing of its most profitable asset to help boost the parent’s valuation and fund the push into electric vehicles.

Under a plan code-named “Phoenix,” the carmaker and Porsche Automobil Holding SE, the billionaire Porsche and Piech family’s main investment vehicle, have sketched out a framework that navigates VW’s convoluted structure. Investors could be offered about 25% of non-voting shares in the iconic sportscar maker while the family buys a minority blocking stake, according to people familiar with the deliberations.