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Amazon, Disney, Reliance Gird for $5 Billion Cricket Prize Fight

  • Winner expected to be announced by end-March or early April
  • Last year’s event garnered 380 million viewers at one point
Updated on

Mukesh Ambani’s conglomerate is bringing together a consortium aiming to outbid entertainment giants Inc., Walt Disney Co. and Sony Group Corp. for the telecast rights to the Indian Premier League -- a prize that could be worth $5 billion or more in the cricket-crazy nation of almost 1.4 billion people.

Helmed by Asia’s richest man, Reliance Industries Ltd. and its television partner Viacom Inc. are in talks to include James Murdoch-founded Lupa Systems LLC as well as Comcast Corp. in the consortium, according to people familiar with the development who asked not to be identified as the discussions are private. Bids are likely to exceed 400 billion rupees ($5.3 billion), the people said.