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Super Bowl Ad Blitz Tells Americans: Stop Worrying and Just Buy Crypto

Firms including Coinbase and FTX made a brazen call to consumers during the big game on Sunday. The commercials, naturally, left out all the financial risks.

LeBron James in Crypto.com's Super Bowl Ad.
LeBron James in Crypto.com's Super Bowl Ad.Source: Crypto.com
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Firms that offer crypto products had a message for the American public during the Super Bowl: Ignore the haters and start buying.

It was a bold call to action, given that Bitcoin — the biggest digital asset — has tumbled about 40% from a record high in November. The Bloomberg Galaxy Crypto Index that tracks the value of a variety of cryptocurrencies has dropped nearly 17% this year.