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SoFi CEO Holds Crypto, Touts Deal for Super Bowl Champs’ Stadium

  • Noto says his family has Bitcoin, Ether, ‘obscure’ coins
  • Firms that ignore blockchain will be ‘left behind,’ he says
Anthony Noto

Anthony Noto

Photographer: Christopher Goodney/Bloomberg

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SoFi Technologies Inc. Chief Executive Officer Anthony Noto said his family holds cryptocurrencies and that it would be a mistake for companies to ignore blockchain technologies, even as he emphasized the risks inherent in the digital assets.