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Ubisoft Employees Push Back Hard on Blockchain Initiative

UbiSoft's Assassin's Creed IV: Black Flag video game during the E3 Electronic Entertainment Expo in Los Angeles in 2013. 

UbiSoft's Assassin's Creed IV: Black Flag video game during the E3 Electronic Entertainment Expo in Los Angeles in 2013. 

Photographer: Patrick T. Fallon/Bloomberg
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A conflict between Ubisoft Entertainment SA and many of its employees over a plan to adopt crypto technologies in the company’s video games intensified this week.

The French publisher, which makes popular titles such as Assassin’s Creed, outlined its thinking on the use of blockchain technology in a message to staff on Thursday. The announcement on an internal message board prompted hundreds of negative comments from employees posted for all of their colleagues to read.