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Nutrition Startup Raises Funds From Former NFL Player, Oura Founder

  • Elo offers a $99 monthly subscription for supplements
  • Startup personalizes offering using blood test, wearables, AI
The Elo Health website

The Elo Health website

Source: Elo Health

Smart nutrition company Elo Health has raised $5 million, with backing from a former NFL player and the co-founder of the Oura ring. 

The startup, launched in 2020, offers monthly, customized nutrition supplements that are personalized using an at-home blood test, activity metrics from wearables and artificial intelligence. In addition to supplements, the $99-a-month subscription gives customers access to biomarker testing and nutrition tracking in the Elo app. The company also allows members to test again after 90 days to receive updated supplements.