Skip to content

Hyperdrive

Hyundai and Kia Quietly Seize Share as Europe Goes Electric

The Korean brands are outpacing peers, thanks in no small part to credible EV offerings.

A Hyundai Ioniq 6 concept electric vehicle at the IAA Munich Motor Show in September. — A Hyundai Ioniq 6 concept electric vehicle at the IAA Munich Motor Show in September.
Photographer: Alex Kraus/Bloomberg

By

February 10, 2022, 11:30 AM UTC

From

Stay on top of the electric car revolution by signing up to our Hyperdrive newsletter here.

Europe’s auto market took a big electric leap forward last year, with more than 10% of new vehicles registered running entirely on battery power. Volkswagen made lots of noise about giving Elon Musk a run for his money. Tesla broke through thanks to Model 3 imports from Shanghai. The French and Franco-Italians also got in on the fun.