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Hyundai and Kia Quietly Seize Share as Europe Goes Electric

The Korean brands are outpacing peers, thanks in no small part to credible EV offerings.

A Hyundai Ioniq 6 concept electric vehicle at the IAA Munich Motor Show in September.

A Hyundai Ioniq 6 concept electric vehicle at the IAA Munich Motor Show in September.

Photographer: Alex Kraus/Bloomberg
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Europe’s auto market took a big electric leap forward last year, with more than 10% of new vehicles registered running entirely on battery power. Volkswagen made lots of noise about giving Elon Musk a run for his money. Tesla broke through thanks to Model 3 imports from Shanghai. The French and Franco-Italians also got in on the fun.