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Peloton Deal May Pose Regulatory ‘Headache’ for a Tech Giant

  • Fitness firm reviews options; Amazon, Nike reported as suitors
  • Higher regulatory scrutiny is one potential drawback for deals
Peloton stationary bicycles displayed at a showroom on Madison Avenue in New York.
Peloton stationary bicycles displayed at a showroom on Madison Avenue in New York.Photographer: Jeenah Moon/Bloomberg
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Peloton Interactive Inc. -- the early pandemic home-fitness darling that’s become a potential takeover target following a sharp plunge in its stock price -- could find a challenging climate if it opts for a deal with a big-technology firm.

One key consideration is regulatory scrutiny. There’s a chill against large transactions at the moment in Washington, where technology companies are being probed by regulators for their reach and influence and the Federal Trade Commission recently sued to block an acquisition by Nvidia Corp.