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American Dream Mega Mall Sales Hit by Omicron, Fire, Flood

  • Mall reports $82.4 million in sales including Christmas period
  • Sales declined almost 1% from the third quarter of 2021
American Dream mall in East Rutherford, New Jersey.

American Dream mall in East Rutherford, New Jersey.

Photographer: Kena Betancur/AFP/Getty Images
Updated on

New Jersey’s American Dream super mall took years to build, opening just before a pandemic shut down vast parts of the country. It’s still not catching any breaks.

In what should have been its biggest quarter yet for sales, the mall instead reported a 0.7% decline after a fire at one of its biggest attractions, damage from Hurricane Ida, and surging cases of the omicron variant in the New York area kept visitors away.