BlackRock Inc.’s status as the world’s biggest money manager with $10 trillion in assets powers it with influence across the economic, financial and political spheres. It’s now taken a baby step into a new arena: TikTok.
The financial industry giant started an account on Thursday, posting a 10-second clip featuring a group of young professionals in what appears to be the firm’s offices. The video begins with the beat of a playful, sanguine bop, when Kingsley Udoyi, a BlackRock employee, slowly creeps up behind a desk screen, itching to share some news. “Guess what?” Udoyi says.