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NBC Sells Out of Super Bowl Ads as Some Spots Go For $7 Million

Crews work on field preparation for Super Bowl LVI at SoFi Stadium in Inglewood, California.

Crews work on field preparation for Super Bowl LVI at SoFi Stadium in Inglewood, California.

Photographer: Brittany Murray/MediaNews Group/Long Beach Press-Telegram/Getty Images

NBCUniversal said it has sold out of in-game Super Bowl ads across all platforms, including NBC, Telemundo and its streaming service, Peacock.

The network said Thursday that the game will set a new Super Bowl unit-rate average record with multiple 30-second advertising spots selling for $7 million each. Of the over 70 spots sold, more than 30 were to new advertisers, NBCUniversal said. Industries with the largest growth in advertising compared with last year include automotive, technology and travel. Cryptocurrency companies like Crypto.com and FTX are among those making their debut.