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New York Times Sets New Goal of 15 Million Subscribers by 2027

  • Times had 7.6 million total subscribers at the end of 2021
  • New target based on subscribers instead of total subscriptions
The New York Times Building in New York, U.S.

The New York Times Building in New York, U.S.

Photographer: Angela Weiss/AFP/Getty Images

New York Times Co. set a new goal of attracting 15 million subscribers by the end of 2027, aiming to double its current customer base as it signs up more paying readers and snaps up other digital media properties.

In 2019, the Times set a goal of 10 million subscriptions by 2025. Unlike that target, the new goal is based on unique subscribers instead of total subscriptions. Some people subscribe to more than one Times subscription product, such as games and cooking, and the company is focused on getting more people to pay for a bundle with multiple products. The Times said Wednesday it had 7.6 million total subscribers at the end of the fourth quarter.