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John Legend to Start NFT Platform for Musicians, Entertainers

Bloomberg business news
How NFTs Are Reinventing the Digital World

John Legend is starting an NFT platform for musicians and entertainers who are trying to navigate the frenzy around digital collectibles.

The 12-time Grammy Award winner is working with Chris Lin, who runs Taipei-based digital music service KKBOX, Twitch cofounder Kevin Lin and Matt Cheng of early-stage venture firm Cherubic Ventures as part owners of the new business.