Skip to content

European Ad Group Hit With Sanctions Over Privacy Lapses

  • Belgian privacy watchdog orders group to act in line with GDPR
  • IAB Europe has two months to comply with EU data requirements
Updated on

IAB Europe, an association for online advertising companies, was fined 250,000 euros ($282,690) and handed an ultimatum by Belgium’s data watchdog for developing an ad-targeting tool that violated the region’s privacy law.

“Harsh sanctions” were necessary because the tool “could, for a large group of citizens, lead to a loss of control over their personal data,” Belgium’s data protection agency said in an emailed statement on Wednesday. In addition to the fine, the ad group was ordered to put in place a “series of remedies” to comply with European Union rules.