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Coinbase Adds Shopify Founder Lütke to Board Amid Consumer Push

  • Tobi Lütke could help cyrpto exchange scale its business
  • Coinbase is adding an extra seat to its board of directors
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Coinbase Global Inc., the biggest U.S. cryptocurrency exchange, has added Tobias “Tobi” Lütke, the founder and chief executive officer of e-commerce company Shopify Inc., to its board of directors.

The appointment comes amid Coinbase’s push to expand its e-commerce capabilities, and create a marketplace for digital art -- nonfungible tokens. Shopify lets merchants open stores and sell their goods to consumers, and it already accepts cryptocurrency payments via Coinbase.