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Coinbase Adds Shopify Founder Lütke to Board Amid Consumer Push

  • Tobi Lütke could help cyrpto exchange scale its business
  • Coinbase is adding an extra seat to its board of directors

Coinbase Global Inc., the biggest U.S. cryptocurrency exchange, has added Tobias “Tobi” Lütke, the founder and chief executive officer of e-commerce company Shopify Inc., to its board of directors.

The appointment comes amid Coinbase’s push to expand its e-commerce capabilities, and create a marketplace for digital art -- nonfungible tokens. Shopify lets merchants open stores and sell their goods to consumers, and it already accepts cryptocurrency payments via Coinbase.