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Meta’s WhatsApp Depicts Regular SMS as Unsafe in New NFL Ads

  • WhatsApp pushes its encryption in first major U.S. ad campaign
  • Ads will appear online, on billboards and on television
WhatsApp’s first public marketing campaign advert.

WhatsApp’s first public marketing campaign advert.

Source: WhatsApp

WhatsApp, the popular messaging app owned by Meta Platforms Inc., is pushing its privacy features in a new U.S. marketing campaign that compares a standard text message to mail that was opened before it was delivered. 

The campaign promotes end-to-end encryption, technology that WhatsApp uses so that user messages only exist on the device where a message was sent or received, not on Meta servers.