Atlassian Corp. is continuing to show its strength in the midst of a company-defining pivot to the cloud, a testament to the unique niche the vendor has carved out in the increasingly crowded world of enterprise software.
Since its inception, Atlassian, which makes tools to help with software development and workplace collaboration, has targeted developers and groups of employees within a business directly -- rather than spending resources to woo corporate purchasers like the chief information officer. The company, for example, invested early on in making its signature project management tool Jira easy to quickly download and use. That self-service approach has been key to Atlassian’s growth.
