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Blackstone-Backed E-Bookie Eyes Global Expansion From Romania

  • Superbet sees growth in Europe and Canada, later in U.S., Asia
  • Growth seen largely self-funded, IPO is possible down the road
Superbet’s biggest draws include European soccer matches.

Superbet’s biggest draws include European soccer matches.

Photographer: Patrick Stollarz/AFP/Getty Images

Romania’s betting and gaming company Superbet Holding SA has ambitious plans to build a global presence after its core business doubled in size last year amid a surge of online gambling during the coronavirus pandemic.

Superbet, backed by Blackstone Inc. since 2019, plans to expand within Europe and Canada in the near-term, Chief Executive Officer Johnny Hartnett said in an interview. Longer horizon plans include launching operations in the U.S. as well as in Asian markets.