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Amazon, Netflix to Bolster Indian Content in $54 Million Deal

  • Clean Slate Filmz to release eight films, series in 18 months
  • Competition is heating up in India’s online streaming market
Karnesh Ssharma
Karnesh SsharmaPhotographer: Onkar Manjrekar

Amazon.com Inc. and Netflix Inc. are among platforms partnering with Indian production house Clean Slate Filmz Pvt. to push out movies and web series worth about 4 billion rupees ($54 million) as the battle for content heats up in one of the world’s largest entertainment markets.

Clean Slate Filmz, based in the Bollywood heartland of Mumbai, will release eight films and series on these over-the-top streaming sites as well as some others in the next 18 months, the studio’s 37-year-old co-founder, Karnesh Ssharma, told Bloomberg. Ssharma declined to provide a full list before they were officially announced.