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Adobe Confronts Rare Skepticism in the Hunt for Sales Growth

  • Signature design business is under pressure from Canva
  • Salesforce, Twilio key rivals on customer analytics software

Adobe Inc., one of the biggest success stories in enterprise software over the past decade, is facing new investor concern about the company’s ability to boost sales beyond its core audience of design professionals.  

Adobe’s shares have jumped almost 20-fold since early 2012 as its dominance in the creative market grew and the company expanded into marketing and e-commerce. But the stock has dropped almost 26% since hitting a record high two months ago and Adobe gave an annual revenue forecast that fell short of estimates, spurring more than a dozen analysts to cut their target prices.