Paris Hilton feels her time has come -- again.
Long a staple of pop culture, Hilton is refreshing her image, trying to pivot from a party-loving it-girl to a “timeless icon” that brands can see as a family-friendly, innovative leader. Suddenly, she’s everywhere again: on streaming television, in fashion ads and even on Roblox. It’s all part of her plan, but in this iteration of Hilton, expect to see NFTs instead of billboards.
