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NYC Toughens Traffic Rules After Deadliest Year for Pedestrians

NYPD officers direct traffic in Midtown.

NYPD officers direct traffic in Midtown.

Photographer: Angus Mordant/Bloomberg

New York City officials want to send drivers and cyclists a message: Lax enforcement of traffic rules is ending. 

Mayor Eric Adams on Wednesday said the city was launching a multimillion-dollar ad campaign to highlight a new slate of pedestrian safety initiatives and a new traffic rule requiring cyclists and drivers to come to a complete stop at all intersections, including those without traffic signals or stop signs. He said the New York Police Department would also step up enforcement of traffic violations, focusing on 1,000 of the city’s most dangerous intersections.