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YouTube Scales Back Original Series to Invest in Other Areas

YouTube’s Susanne Daniels

YouTube’s Susanne Daniels

Photographer: Patrick T. Fallon/Bloomberg

YouTube is cutting its investment in original programming, ending a six-year experiment with making premium television shows under veteran entertainment executive Susanne Daniels.

YouTube will still fund original programming for kids and Black creators, and it will honor existing commitments, the company said Tuesday in a blog post. But the Alphabet Inc.-owned business is redirecting other spending to Shorts, a feature designed to rival TikTok, and live shopping. Daniels will leave YouTube on March 1.