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Magic Leap Goes After Medical Customers With Augmented Reality Headset

The company has enlisted companies such as heart-mapping startup SentiAR and neurotech business SyncThink to try out its new technology

Microsoft veteran Peggy Johnson is now running Magic Leap 2, which looks to attract medical customers with its latest augmented reality headsets.

Microsoft veteran Peggy Johnson is now running Magic Leap 2, which looks to attract medical customers with its latest augmented reality headsets.

Photographer: Patrick T. Fallon/Bloomberg

Magic Leap Inc., the augmented reality company that struggled to turn its headset into a consumer hit, is now going after surgeons and other medical customers as part of a pivot toward health care, defense and manufacturing markets.

Its latest product, an AR headset due midyear called Magic Leap 2, is already being used by companies such as heart-mapping startup SentiAR Inc. and the neurotechnology business SyncThink Inc. Other companies getting early access to the technology include Heru Inc., which plans personalized vision-correction applications, and Brainlab AG, the maker of a mixed reality program for reviewing surgical plans and collaborating with colleagues.