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Asahi Super Dry Beer to Get Its First-Ever Recipe Change

  • Brewer’s popular product to embark on first-ever taste change
  • Goal is to improve drinkability, aroma of best-selling beer

Asahi Group Holdings Ltd. will tweak the recipe of its flagship Super Dry beer for the first time ever, betting that an overhaul of the country’s best-selling brew will resonate with drinkers.

The new formula, which will go on sale next month, claims to improve the drinkability and aroma of the beverage while maintaining its hallmark crispness, using techniques such as the addition of hops late in the brewing process, Asahi Breweries said in a statement Thursday.