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Sony Explores Selling EVs, Joining Tech Rush Into Red-Hot Arena

  • Shares jump as much as 4.7% after CEO announces plans
  • Tech firm introduces SUV-type EV prototype at CES 2022
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WATCH: Sony Group Corp is exploring a commercial launch of its own electric vehicle. Bloomberg’s Peter Elstrom reports.Source: Bloomberg 
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Sony Group Corp. is exploring the commercial launch of its own electric vehicle, joining tech rivals like Xiaomi and Foxconn in a rush into the red-hot industry.

Sony Chief Executive Officer Kenichiro Yoshida announced the establishment of Sony Mobility Inc. at the company’s CES 2022 keynote event Tuesday. The tech giant rolled out an SUV-type EV prototype to accompany the announcement, though no details on pricing or release date were made available. Sony is a leader in making sensors for autonomous and self-aware vehicles, a growing segment of its imaging business that spans most of the world’s smartphones and digital cameras.