Julia Harris doesn’t normally win a lot of contests. But when she saw a Reddit post in August announcing that the video game hardware company Razer Inc. was giving away accessories to fans of the game Mass Effect, she figured she’d try her luck.
Harris, a 28-year-old accountant who lives in Montana, wrote up a paragraph about her love for the science-fiction franchise published by Electronic Arts Inc. A few days later, a Reddit Inc. moderator informed her that she was one of 10 winners. She was elated to learn she’d be getting a new $100 video game controller from Razer. “It felt pretty special,” Harris said in an interview.