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Shopping on Social Media Seen Hitting $1.2 Trillion by 2025

Parcels inside a shipping container at the UPS Worldport facility in Louisville, Kentucky.

Parcels inside a shipping container at the UPS Worldport facility in Louisville, Kentucky.

Photographer: Luke Sharrett/Bloomberg

Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional channels over the next three years, according to a study released by Accenture

Social commerce, defined as transactions that take place entirely within the context of a social-media platform, will reach $1.2 trillion by 2025, up from $492 billion in 2021, the consulting company said in the report. The trend is being driven primarily by Gen Z and Millennial consumers, who are expected to account for 62% of the spending.