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BMW Claims Victory Over Mercedes in Global Luxury-Sales Race

  • Carmaker says it’s edged past rival for first time since 2015
  • BMW has so far weathered chip shortage better than others
The hood and grille of a BMW 318D inside a BMW AG showroom in Berlin, Germany.

The hood and grille of a BMW 318D inside a BMW AG showroom in Berlin, Germany.

Photographer: Krisztian Bocsi/Bloomberg

BMW AG says it beat Mercedes-Benz in global premium-car sales last year, the first time it has trumped its German arch rival since 2015.

“Proudly claiming number one position in the global premium automotive segment for the BMW brand in 2021,” BMW’s head of sales Pieter Nota wrote in a post on LinkedIn Monday, crediting the win to the company’s product lineup and operational performance.