Deals

Authentic Brands to Pay $269 Million for Majority Stake in David Beckham’s Firm

Deal will give Authentic Brands 55% stake in DB Ventures
Former soccer star’s endorsements include Tudor watches

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By Lauren Coleman-Lochner

January 3, 2022 at 6:19 PM UTC

Updated on

January 4, 2022 at 11:16 AM UTC

Authentic Brands Group Inc. is buying a majority stake in former soccer player David Beckham’s brand-management company, according to a person familiar with the matter.

Authentic Brands will pay about 200 million pounds ($269 million) for a 55% stake in Beckham’s DB Ventures LLC, said the person, who asked to not be identified because the matter isn’t public.