Skip to content
Businessweek
Small Business

Stop With the Covid Excuses, Already—Customers Have Caught On

If you’re considering blaming the pandemic for product shortages or slow service, think again. 

relates to Stop With the Covid Excuses, Already—Customers Have Caught On
Illustration: Gwendal Le Bec for Bloomberg Businessweek

Poor service? Closed during business hours? Failure to deliver? Covid excuses are everywhere these days: taped onto the doors of closed businesses, heard on call center messages, typed into company emails. And customers are over it.

A Covid excuse shirks responsibility while communicating the problem in the form of an excuse, akin to business owners “simply giving up and letting customers suffer,” says U.K. small-business coach Peter Boolkah. “It has never been OK to blame the pandemic for poor service.”