Poor service? Closed during business hours? Failure to deliver? Covid excuses are everywhere these days: taped onto the doors of closed businesses, heard on call center messages, typed into company emails. And customers are over it.
A Covid excuse shirks responsibility while communicating the problem in the form of an excuse, akin to business owners “simply giving up and letting customers suffer,” says U.K. small-business coach Peter Boolkah. “It has never been OK to blame the pandemic for poor service.”