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Meta Fights U.K. Tech Regulator Over Order to Sell Giphy

  • Facebook parent appeals CMA decision at U.K. antitrust court
  • First time a major regulator ordered sale after deal closed
Giphy And Meta Photo Illustrations
Photographer: NurPhoto/NurPhoto

Meta Platforms Inc. is challenging the U.K. antitrust watchdog’s landmark decision ordering the social network to unwind its $315 million purchase of GIF search engine Giphy.

The Facebook parent has filed an appeal of the decision at the U.K.’s Competition Appeal Tribunal and asked the court to halt the regulator’s order to sell Giphy, Meta said Thursday. Giphy gives users access to millions of GIFs, video clips often used to communicate in the digital age.